Our Aim was to help promote Contiki and raise brand awareness amongst a 16-25 year old demographic – to do this we hosted an exclusive competition for students to win one of their trips.

We followed the competition up with a solus email to everyone who entered and provided them with a unique 10% discount code to use with Contiki.

  • Over 36,680 students clicked on the competition with 6,250+ students entering
  • 15,000 students tagged their friends who they wanted to go with and helped spread the Contiki word!