- 1. To promote and engage students across the country on the themes of TheEdge of Seventeen: coming of age and friendship
- 2. Encourage students to buy tickets through an exclusive competition and trailer view campaign
To engage our audience we started by creating a series of bespoke videos and Snapchat stories; asking students across the country “What they would say again to their 17 year old self?”. We then used editorial content (including an exclusive giveaway) to support and promote the film across our channels.