Rustler’s media agency approached us with the task of reinventing Rustlers as a cost effective, and good quality student food brand.
We found over 70% of students hadn’t heard or bought a Rustlers product before the campaign was run, and our challenge was to change this.

Through a unique series of competitions, branded articles and voucher code giveaways we tried to change this.

Campaign Highlights

We managed to lift the brand 180% amongst our demographic
2500 discount vouchers we’re successful claimed – 85% were used against a purchase within 2 weeks
17,000+ students engaged and entered our competition to win an iPad