giffgaff

Telecoms

We were tasked with promoting giffgaff as the leading contract-free phone provider for students.

Campaign Aims

– Generate new high quality sim orders from our student community
– Drive as many activations from these sim orders as possible

Highlights

– Over 750 new sim orders in 14 days
– Outperformed the target cost per sim order by 250%
– Reached 800,000 unique students with a giffgaff branded campaign

classic

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