Just Eat

Food & Drink

The Chief Takeaway Tester promo video

Our Brief

We were asked by Just Eat to find six “Chief Takeaway Testers” from our UK student audience. These students would get free takeaways for a year and blog about them to help increase Just Eat’s presence in the student world.

Aims

  1. 1. Get students across the UK watching the Chief Takeaway Tester promo video
  2. 2. Generate student entries into the Chief Takeaway Tester competition

Key Figures

71,916 Unique students engaged with our campaign
60,571 Unique video completions
30,000+ Pieces of student data collected from 7,207 competition entries

classic

yes