Virgin Media



The Aim

We were tasked with leading the student marketing campaign for Virgin Media’s 2015 Freshers Campaign, with a focus around driving new acquisitions of their 9 month broadband contract.


The Campaign

In the lead up to Freshers Week we created a bespoke competition to collect new student data and generate awareness around Virgin Media’s student product. We then re-targeted this audience with the 9 month broadband offer, as well amplifying it to an extended student audience on our website, social and email channels.

We drove verified students through to the Virgin Media sign up page, generating new student customers for Virgin Media.