To generate new student sign ups to Milkround from a targeted list of universities.
We were set a target of acquiring 5,000 new student signs ups over a 6 week period.
How we tackled it
We hosted a bespoke competition within a social app to incentivise sign ups to Milkround. We then ran a highly targeted social and email campaign to our relevant subscribers, driving large volumes of high quality traffic through to the sign up page.