We teamed up with StudentUniverse to run an extensive Freshers competition, hitting students both at Fresher Fairs and online. While StudentUniverse were meeting students and driving sign ups on campus, we were tasked with running the online part of the campaign.
We created enagaging creatives to generate large volumes of traffic through to the competition page, as well as to encourage organic shares from our student community. We also utilised our partnership with the NUS to reach an extended student audience.
Just under 12,000 students were directed through to enter the competition during the campaign.